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Sales Training Courses UK

Sales Training Courses UK - Unlock the Hidden Potential of Your Sales Team

Want your sales team to close more deals, build unstoppable confidence, and actually enjoy the sales process?

The truth is, sales success starts long before the customer says “yes.” It begins in the way your team thinks, feels and acts every single day.

The highest performing salespeople have one thing in common, they develop a mindset that’s focused, positive and driven by goals. They train their brains to see opportunities, bounce back from setbacks and keep their energy levels high no matter what.

They don’t rely on hope or luck. They build a plan, sharpen their sales skills, and execute with consistency. They see objections as stepping stones, not barriers. They believe they bring real value, and so do their customers.

Sales Training Courses UKSales Training Courses UK - Contact one of the Team Now


Imagine if your team started thinking like that. How many more calls would they make? How many more conversations would turn into orders? How much more money would flow into your business?

The difference between average sales teams and winning sales teams

Average sales teams talk about the problems. They wait for the phone to ring. They blame the market.

Winning sales teams take ownership. They look for ways to improve, test new ideas, and work together to hit bigger targets. They get excited by their vision and pull each other along.

That’s what our sales training is all about.

We don’t deliver generic, off-the-shelf training. We create practical, hands-on workshops that get your team talking, thinking differently and solving your challenges. Your team are the heroes of this story, we're just the guide who helps them unlock what’s possible.

Sales Training Courses UK

Three Levels of Sales Training to Transform Your Team

Our sales training courses are delivered throughout the UK and split into three clear levels, each tailored to where your team is right now.

Level 1 – Sales Foundations

Focus: Building core sales knowledge, customer understanding, mindset and communication skills.

Key Themes:

  • Setting vision and personal accountability
  • Sales process and sales journey
  • Basic understanding of sales principles
  • Market segmentation and customer profiling
  • Identifying and understanding customer needs
  • Building rapport, listening, and questioning skills
  • Mindset, motivation, and resilience
  • Selling value, not just price
  • DISC styles and communication
A Tec company during the Sales FoundationsA Tec Company During the Sales Foundations

Your team will leave with a clear plan they can use immediately




Level 2 – Advanced Selling & Accountability

Focus: Deepening customer understanding, advanced communication, consultative selling, and personal sales leadership.

Key Themes:

  • Resetting sales vision and reinforcing accountability
  • Strategic questioning and advanced need discovery
  • Consultative selling and emotional storytelling
  • Handling complex objections and high-stakes discussions
  • Relationship mapping and managing long-term customers
  • Applying segmentation to sales strategy
  • Customer Success Planning and Trusted Advisor role
  • Presenting and reflecting on individual sales development
An automotive sales team during the advanced selling and accountability programAn Automotive Sales Team During the Advanced Selling and Accountability Program

They’ll boost conversion rates, order values and their own pride in the job.




Level 3 – Sales Mastery

Focus: Executive-level sales performance, negotiation, insight selling, and sales leadership.

Key Themes:

  • High-trust sales influence and executive presence
  • Strategic selling to multi-stakeholder customers
  • Insight-led conversations to challenge customer thinking
  • Complex negotiation techniques and BATNA planning
  • Coaching and leading others in the sales team
  • Strategic presentations and individual graduation
A Web Hosting Company in London During the Sales Mastery ProgramA Web Hosting Company in London During the Sales Mastery Program

This is where teams step up to own the results - and deliver it - Contact One of the Team




Why Many Companies Book a 6-Month Program

They’ll boost conversion rates, order values and their own pride in the job.

A one-off sales training day is good. But a 6-month program is transformational.

When you book our training in 6-month blocks:

  • Your team keeps the energy high and stays accountable
  • We reinforce learning and adapt to what’s happening in your business
  • New ideas keep flowing. Your team keeps growing.

And because the ideas are generated around your table by your team, they take ownership and run with them. It’s training with a difference - tailored to your world, not theory from a textbook.

Case study: From pressure to 7-figure sales growth

A sales manager for a globally trusted cybersecurity specialist created a new vision for his team:
“We need to add a seven-figure sum to our annual sales. And fast.”

We worked with them over 12 months on a similar program. Together we set a clear, inspiring vision, trained the team on advanced questioning and negotiation, and created daily activities that built unstoppable momentum.

The result? They smashed their target by the end of the 12 months, adding well over seven figures in new business. The team loved the process, felt fully supported, and have kept the habits going long after the program ended.

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About Adrian Close

I’m Adrian Close - a multi-award winning business manager, business owner and training consultant. I’ve spent decades in the real world of sales and leadership, not just the classroom.

I’ve led teams, turned struggling businesses around, and helped countless sales teams achieve things they never thought possible. Now I bring all of that direct, practical experience into the sales training courses and programs I run throughout the UK.

"The purpose of the sales training courses and programs I deliver is to challenge the way your sales team thinks. We generate ideas that will work in your team’s world, not just teach generic theory. The training gives your team proven sales methods, strategies and techniques they can use immediately to sell more, faster and easier than ever before." - Adrian Close

My Vision - Sales Training Courses UK

"I do this work to change the way sales teams think, feel and perform - helping them build unstoppable confidence, generate their own winning ideas, and achieve sales results they never thought possible. My mission is to guide teams to become the absolute best version of themselves, so they close more deals, grow their business, and build a proud, positive sales culture that lasts."

Simple to book - and your team will love it

Booking your sales training is simple.

  • We start with a conversation about your goals
  • I’ll design a bespoke program and send you prices to review
  • Once you’re happy, we lock in the dates and away we go

Your team will love the interactive style. They’ll generate ideas together, solve real problems, and build a fresh excitement for hitting targets. They’ll become the heroes of your sales story.

👉 Ready to explore how a tailored sales training program can transform your team?

Contact me today to get started. Let’s build a program that delivers real results - and gets your team winning faster than ever.


Sales Training Courses UK

Below are a few examples of organisations who have received training from Adrian Close

Kings College
Leeds Trinity
Arches
Branded
CAB
DEFRA
Zeelo
WCB
York Choc
Springcare
Qoda
Ned

Thanks for visiting our Sales Training Courses UK page, here's a link to the top of the page. We also deliver leadership management, coaching and HR courses - Click here for more information

Sales Training Courses UK, Unlock your team’s potential with our unique 3-level sales training programme for UK businesses. Build confidence, handle objections & sell on value. In person or virtual

Sales Training Courses UK