Sales Training for Hospitality Staff in the UK
Where Hospitality Meets Sales Mastery

Sales Training for Hospitality Staff in the UK - Empowering hospitality teams across the UK to sell more, serve better, and grow profits with confidence

The Biggest Challenges Facing Hospitality Managers Today 👇

If you manage a pub, restaurant, bar, or hotel in the UK, you already know the challenges you face every day. Costs are rising, staff turnover is high, and competition is fierce. The hospitality industry is fast-moving and unforgiving - and as a manager, the pressure is always on to keep sales high and profits steady.

Here are just a few of the issues that keep hospitality managers awake at night:

  • Guests leaving without ordering desserts, premium drinks, or extras
  • Staff who feel awkward suggesting upgrades or add-ons
  • Competitors offering cheaper deals while trying to out-market you online
  • Marketing spend that fails to deliver consistent results
  • Sales targets being missed despite hard work from the team.

The truth is, your team doesn’t need to work harder - they need to work smarter. That’s where my Hospitality Sales Mastery Programme and One Day Hospitality Sales Training Courses UK come in.

From Guests to Loyal CustomersFrom Guests to Loyal Customers

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Where Hospitality Meets Sales MasteryWhere Hospitality Meets Sales Mastery

Why Sales Training for Hospitality Staff in the UK Matters

Hospitality is not just about food, drink, or rooms - it’s about people. Guests remember how your venue made them feel, not just what they ordered. That’s why sales training for hospitality staff is so important.

When your staff learn how to connect with guests on an emotional level, everything changes:

  • Upselling becomes natural, not forced
  • Guests feel valued, leading to repeat visits and loyalty
  • Revenue per head increases without compromising the guest experience
  • Staff gain confidence, boosting morale as well as sales

Without structured hospitality sales training, many opportunities are missed. With the right training, those opportunities turn into profit.

Sales Training for Hospitality Staff in the UK | Upsell Without the Hard Sell

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One Day Sales Training for Pubs and Restaurants

For many operators, time is tight. That’s why I run One Day Sales Training Courses for Pubs and Restaurants across the UK.

In just a single day, your team will discover how to:

  • Upsell food, desserts, and specials with confidence
  • Increase average spend per guest without pressure
  • Handle objections such as “it’s too expensive” or “we’ll just have tap water”
  • Deliver a guest experience that builds loyalty and repeat business

Restaurant Sales Training to Increase Revenue per Head

With focused restaurant sales training, waiters and managers learn how to recommend add-ons and extras in a natural way - boosting average spend per head and making guests feel cared for, not sold to.

Pub Sales Training Courses to Boost Bar Takings

Through pub sales training, bar staff learn how to upsell premium drinks, promote cocktails, and maximise events and promotions - helping your venue achieve consistent growth in bar takings.

Turning Service into SalesTurning Service into Sales - Click the Image for More Information

Sales Training for Bars and Hotels

Hospitality sales training isn’t just for pubs and restaurants. My programmes also support bar staff and hotel teams.

Upselling Drinks and Cocktails Bar Staff Training

Your bar team will learn how to confidently recommend premium drinks, promote cocktails, and increase average spend - all while enhancing the guest experience.

Hotel Front Desk and Concierge Sales Training UK

Reception and concierge teams are in prime positions to upsell. With hotel upselling training, they’ll learn how to sell room upgrades, add-ons, and experiences - improving both guest satisfaction and hotel revenue.

One Day Hospitality Marketing Training Course UK

Sales skills are vital, but marketing is what brings customers through the door. That’s why I also deliver a One Day Hospitality Marketing Training Course designed specifically for pubs, restaurants, bars, and hotels.

In a single day, your managers will learn how to:

  • Create marketing strategies that attract and retain guests
  • Use social media and local marketing effectively
  • Turn marketing spend into measurable sales growth

Why Choose Adrian Close as Your Hospitality Sales Trainer

I’m Adrian Close, and my background is in the hospitality industry. Over 20 years, I’ve built multimillion-pound venues and transformed struggling businesses into profitable successes.

My story includes owning a pub and restaurant in the Peak District - a challenge that started as a bet among friends and business owners. They said: “If you’re really Mr Motivated, Mr Marketing, and Mr Staff Trainer, could you take an underperforming business and turn it around?”

The business was taking just ÂŁ500 per week. Eight years later, when I left it, it was generating ÂŁ25,000 per week.

That success was no accident. It was the result of applying a formula I’d been using unconsciously in every business I managed.

The Formula Behind My Training

When I wrote my book, Path to Profit: A Six Step Guide to Marketing Mastery, I realised I had always been working to the same six-step system.

That formula now underpins my Hospitality Sales Mastery Programme and my One Day Training Courses for Hospitality. It covers:

  1. Identifying the right customers
  2. Crafting irresistible offers
  3. Building trust quickly
  4. Training staff to upsell naturally
  5. Embedding sales culture in your team
  6. Driving loyalty and repeat visits

This isn’t theory. It’s a proven framework that works for pubs, restaurants, bars, and hotels across the UK.

From pubs to hotels, we help hospitality staff master the art of upselling and create experiences guests never forgetFrom pubs to hotels, we help hospitality staff master the art of upselling and create experiences guests never forget
Path to Profit Marketing MasteryPath to Profit Marketing Mastery - Now Available on Amazon

Who This Training is For - Sales Training for Hospitality Staff in the UK

This training is perfect for:

  • Restaurant managers who want to increase revenue per head
  • Pub owners who want to boost bar takings and profitability
  • Bar managers who want staff to upsell confidently
  • Hotel managers looking to increase bookings, upgrades, and guest loyalty
  • Hospitality teams who need practical tools to improve sales performance

Whether you run a single venue or manage multiple sites, the Hospitality Sales Mastery Programme UK can be tailored to your goals.

Get Started with Hospitality Sales Mastery

If you’re ready to stop leaving money on the table and start increasing revenue across your hospitality business, now is the time to act.

📩 Contact me today to discuss your sales training or one-day hospitality marketing course. Together, we’ll unlock your team’s potential and give them the confidence, skills, and systems to sell more - while keeping guests happy.

Your staff already have the passion. With Sales Mastery, they’ll gain the tools to turn that passion into profit.


Sales Training for Hospitality Staff in the UK | Profit Through People


Below are a few examples of organisations who have received training from Adrian Close

Kings College
Leeds Trinity
Arches
Branded
CAB
DEFRA
Zeelo
WCB
York Choc
Springcare
Qoda
Ned

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Sales training for hospitality staff in the UK, boost sales in pubs, restaurants, bars & hotels with UK hospitality sales training. One-day courses & sales mastery programmes by Adrian Close

Sales Training for Hospitality Staff in the UK | Passion into Profit